Dubai Shopping Festival (DSF) started on February 15, 1996 as a retail event intended to revitalise retail trade in Dubai, United Arab Emirates. It has since been promoted as a tourist attraction. This yearly month long event is usually scheduled during the first quarter of the year, attracting about 3 million people to Dubai.[1]
During Dubai Shopping Festival, shops offer deep discounts on their merchandise, daily car raffles are drawn, and fireworks light Dubai’s night sky. Tourists from all around the world are lured not only for Dubai's tax free shopping, but also for all of the events that take place during the festival. In 2005, the festival was cancelled due to the death of Dubai's ruler, Sheikh Maktoum Bin Rashid Al Maktoum. In addition to Dubai Shopping Festival, Dubai also hosts Dubai Summer Surprises.
Dubai shopping festival was segregated into many major attractions all with one purpose, to have as many ways of entertaining the guests to the city, and catering to each and every individual segment's visiting from around the world, the loyalty of the local expatriate populations definitely finds a reason to become even more attached to the city that brings to them their own culture every year.
Dubai Shopping Festival plays a vital role in Dubai's tourism industry. Apart from the direct impact it has on the tourism industry, Dubai Shopping Festival also contributes its share of importance into the nervous system of the emirate. With the rise of the number of visitors to Dubai for Dubai Shopping Festival, lots of potential immigrant talent and investment get to experience the luxury of Dubai.
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